§ FOUNDATION

The second opinion that belongs to you.

A written diagnosis of what is holding your site back, in plain English. Yours to keep, whether or not you hire us.

from $495

Choose an option
Quantity

One-off payment.

Digital service, no shipping. Refundable in full before work starts. Refund & Cancellation policy.

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A printed audit report with red pencil marks beside a coral pen
On this page

§ Outcomes

What you get

  • You know what is wrong, ranked by what matters most.
  • You know what each fix costs in effort before you spend on it.
  • You hold a plan that any team can follow, including one that is not ours.
CRAWLINGSPEEDPAGE CONTENTLINKSLOCAL SIGNALSAI ANSWERSYOUR SITE
What the audit checks: crawling, speed, page content, links, local signals, AI answers.

§ Fit

Who it is for

Right for you if

  • You suspect something is wrong but cannot say what.
  • You are about to commit budget and want an independent read first.
  • Your current agency cannot explain its work.
  • You are rebuilding or migrating a site and want a baseline.

Not the right fit if

  • You want someone to start fixing things this week. Try Technical SEO or On-Page SEO.
  • You want a ranking guarantee. Nobody honest sells one.
  • You have fewer than a handful of pages and no search presence yet. Start with the free Snapshot.

§ Scope

What’s included

Essential Audit

$495 · one-off · 7 business days

The Essential Audit is for owners who want a clear answer to “what is wrong?” We crawl your site, review your key pages, check your search footprint and compare you to up to three competitors you name. You receive a written report with every finding, the evidence behind it, why it matters, how hard it is to fix and what to do first.

  • Full-site crawl and indexing check
  • Review of your top pages for content and search intent
  • Technical, speed and mobile findings with evidence
  • Local and Business Profile check, if you serve a local area
  • A quick read on how AI answers describe you
  • Written report with a ranked fix list
  • One 30-minute walkthrough call

Audit + 90-Day Strategy

$1,200 · one-off · 14 business days

Everything in the Essential Audit, plus a written 90-day strategy: which fixes come first, which pages to build or rewrite, which links and content to pursue, and how to measure each step. It is written so a developer or another agency could run it without us. If you want us to run it, the plan becomes our scope.

  • Everything in the Essential Audit
  • Competitor gap review for up to three competitors
  • Keyword and page map for your priority services
  • 90-day plan with weekly priorities, owners and effort
  • Measurement plan: which numbers to watch and where
  • Two 30-minute calls (walkthrough and strategy review)

§ Timeline

How we run it

  1. Days 1–2

    Access and intake. You send site access and your goals. We confirm scope in writing.

  2. Days 3–6

    Crawl and review. We read the site, the data and the competitors.

  3. Day 7

    Essential Audit delivered, with a walkthrough call.

  4. Days 8–14

    Strategy tier only. We write the 90-day plan and review it with you.

§ Deliverable

What you receive

Sample

Audit report: one finding page

Finding
Fourteen service pages share one title tag
Evidence
Crawl export, 14 URLs, attached as appendix A
Why it matters
Search engines cannot tell these pages apart
Effort to fix
Low, about one hour per page
Priority
High
Next step
Rewrite titles using the page map in section 4
Sample. Not a client result. example.com is a placeholder domain.

§ Buy

Buy it now

One payment. A fixed price. If you change your mind before we start, you get your money back.

One-off · 7 or 14 business days · Refundable in full before work starts

Essential Audit

One-off

$495

One-off payment · 7 business days

A written audit of your site with a ranked fix list.

Audit + 90-Day Strategy

One-off

$1,200

One-off payment · 14 business days

The full audit plus a 90-day plan any team can follow.

Fully refundable before work starts. See the Refund & Cancellation policy.

§ FAQ

Questions about Audit & Strategy

Do I keep the audit if I do not hire you?

Yes. The audit is yours to keep and use with any team. We do not hold the findings back to win more work.

What access do you need?

Read access to Google Search Console and your analytics if you have them, plus the site URL. For local businesses, manager access to the Business Profile. We never ask for passwords to your hosting.

What is the difference between the two tiers?

The Essential Audit tells you what is wrong. The $1,200 tier adds a 90-day plan that says what to do, in what order, with what effort. If you already have a team ready to act, the plan is what they will use.

Will the audit tell me my site will rank?

No. It will tell you what is blocking you and what to fix first. Rankings also depend on your competitors and on search engines, which we do not control.

Can I put the audit fee toward a retainer?

Not automatically. If you later hire us, we will tell you in writing what the audit already covers so you do not pay for the same work twice.

How soon do you start?

After checkout we confirm scope and access within 1 business day. The delivery clock starts when we have access.

Find out what is holding your site back.

The Essential Audit is $495, delivered in 7 business days.

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